Preparing a social responsibility specialist in public relations

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The development in the responsibilities of business organizations towards their communities has been accompanied by an escalation in societal influences and pressures.

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The Academy

Overview

The development in the responsibilities of business organizations towards their societies has been accompanied by an escalation in society's influences and pressures for the management of these business organizations to adopt more of society's goals and aspirations. These pressures have also led society to adopt More business From commitment to social demand, whether imposed by law or by initiatives undertaken to satisfy society, and thus the concept of social responsibility emerged

< span style="direction:rtl"> The training content of the program:

First axis:

< span style="language:ar-SA">Introduction to social responsibility

The second axis:

< span style="language:ar-SA">Social and ethical responsibility for public relations

The third axis:

< span style="language:ar-SA">Model “CARROLL” For Social Responsibility

The fourth axis:

< span style="language:ar-SA">Social and ethical responsibility applications

< span style="language:ar-SA">Criteria for evaluating the application of social responsibility for public relations

< span style="direction:rtl"> Target group:

< /span> The organization’s public relations and media employees

Course Content
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